What's All This Then?

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What's All This Then?

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western state 3 Geoff Mcfetridge

WS3 examines Geoff Mcfetridge, his work and his moustache. Work that includes; the opening titles for "Adaptation" and "Virgin Suicides," videos for Simian, The Avalanches and graphics that are often imitated but never quite equaled. Mr. Mcfetridge has shown his work in Los Angeles, Paris and Tokyo. His design shoppe, Champion Graphics, is located in Atwater Village, California.
--Eric Helin, Slowtron

related links

Champion Graphics


Thanks to Brendt Peterson for the technical advice and compression work and to George, James and the crew at Tilted, the nation's most gracious hosting company.

other states

1. Andy Mueller

2. Cory McAbee

3. Geoff McFetridge

4. Jason Gnewikow

Western State is an ongoing series of documentaries. Each examines an artist who approaches his work in a non-traditional way. The artists featured are difficult to categorize. Technology and media foster a rich, multidisciplinary approach. Western State, describes this culture of creativity through personal and engaging profiles of many of its leading practitioners.


The series is made by Slowtron, an LA based directing team. Slowtron is Eric Helin and Andrew Neujahr. Contact us here.